Research

Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods

Maurizio Zollo finds that CSR's merely symbolic actions are more likely to fail when the stakeholders have no resource-links to the company or are specialists with an in-depth knowledge of one domain

The results of a recent Cermes research study on marketing and the economic crisis: the future of consumer markets depends not only on developments in saving and spending in the international economy, but also on the recovery of the faltering trust that consumers place in companies

Marco Percoco's econometric analysis rates as ineffective the command-and-control measures implemented by 80 Italian municipalities to curb pollution and supports road pricing schemes such as Milan's Ecopass

Dondena Centre participates in the EU research project REPRO, exploring how people decide if they want to have children

The Bocconi professor will speak at a convention on project management in California