Gestire l'errore

Marketing can run into errors, but companies that quickly identify and transform them into relationship opportunities make the difference. Between customer care, active listening and the ability to intervene, it is the management of errors that builds (or destroys) customer trust

Diyala D’Aveni, CEO and Managing Partner of Vento and a Bocconi alumna, explains why failure is the norm with venture capital and startups: what matters is the ability to execute and perform better after setbacks

In the sustainability transition, the value of decisions evolve over time: the real risk lies in underestimating uncertainty

Zero error is an illusion. In complex organizations, errors are inevitable. The difference lies in the ability to recognize them, limit their effects and transform them into learning opportunities.