Concentration in Media

This concentration is thought for students that want to orient their career in creative contents producers such as film TV and radio, publishing, recorded music, interactive media and new media, videogames. The concentration focuses on advanced managerial and economic issues regarding these sectors providing a deep specialized knowledge on firms operating in these cultural industries. Students choosing this concentration orient their career as managers and consultants working in highly creative multinationals or innovative start up organizations operating in these fields.

The concentration structure includes 2 compulsory workshops, 2 workshops chosen by the student and 2 elective courses chosen among all the elective courses of the Bocconi Master of Science programs. The two compulsory Concentration workshops are:

> Concentration workshop 1: Publishing, Audiences and Platforms

> Concentration workshop 2: Two-Sided Markets in Entertainment: The case of music

> Concentration workshop 3: 1 workshop chosen from a short list (made up of all 3 and 4 workshops, open to all MSc students)

• Television
• Movie industry
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Sports Business and Management
• Event and mega event management and creative industries
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape

> Concentration workshop 4: 1 workshop chosen from a larger list (made up of all 1, 2, 3 and 4 workshops not already chosen)

• Contemporary Art Markets and Systems (1) Foundations
• Contemporary Art Markets and Systems (2) Global Economics
• Tourism Industry and Sustainable Destinations
• Digital Innovations in Tourism
• Live Performances
• Management of Design
• Managerial issues in made in Italy industries
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Television
• Movie industry
• Sports Business and Management
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape