Marketing

Privacy rules, automated algorithms, and increasing opportunities for companies to track users both online and offline have a major impact on an already complex marketing ecosystem, Sara Valentini explains

If you want subscription platforms to succeed in the physical world, you have to consider the features of your local market and to handle prices with care, warns Qiaoni Shi

With coauthors Joseph Nunes and Gaia Giambastiani, Professor Ordanini wrote the 2021 Journal of Marketing article that has made the most significant contribution to marketing theory

Scholars' high quality research activity further contributes to Bocconi's international reputation and position

On the occasion of Women's Week, we're taking a close look at Bocconi research on gender equality and its commitment to diversity and inclusion

Three Bocconi scholars wrote a paper on the restaurant experience at the times of coronavirus