Teaching

Students in the Shoes of the Managers of Heineken and Fiorentina

The challenge launched by the Brand Management course, held by Maria Carmela Ostillio, which saw students developing projects on the brands of Heineken and ACF Fiorentina, ended with an award ceremony

Carlo Cracco, a Recipe for Leadership

The famous chef plays a leading role in the Executive Master in Finance

On TV with Class CNBC to Discuss Marketing. A Professor? No, Students

An in class project turned into a fixed guest spot in a program on the channel, with the objective of interacting with studio guests

UniCredit Master CIB: A New Format for Custom Programs

At its eighth edition, the MBA like SDA Bocconi program for Corporate Investment Banking talents shifts to a blended formula and pays more attention to leadership, relational skills

The Harsh Reality of International Negotiations

For three days, 120 CEMS students in a role play in Bocconi simulated negotiations on climate change agreements, experiencing all aspects of discussion, mediation and compromise

When Students Rethink a Brand with the Lens of Psychology

The Psychology of Marketing course, held by Zachary Estes, saw students realize projects for the brands Vitasnella, Pampers, Bertolli and CheBanca!, whose managers were invited to class to listen to the presentations