Acquiring a historic brand with the aim of relaunching does not mean distorting its history. It means creating a new storytelling that projects it into a different future around a new community of consumers to win over using every channel available

Whether they win or lose, activist groups can still act as triggers for new and more generalized disputes or become a model of organization and participation to fight for other causes

Born from historic failure, the study of negotiation looks at personalities of actors to formulate bargaining strategies

What if Italian companies did like the Americans? Cavallini and Gietzmann analyze how and under what conditions to introduce Chapter 11 of United States bankruptcy statute into Italian law

To make managerial (but also political) decisions, is it better to rely on instinct or on the scientific method? The pandemic has shown that the answer is in how we use the data

From constitutional law to bankruptcy law, from contracts to the management of corporate assemblies to the rules for preserving employment: there are many actions implemented that have affected various areas of law. The question now is what will remain of everything achieved to ensure the balance between privacy and health protection, implement smart working and guarantee corporate governance through new technologies?