Opinions

Banking union, fiscal solidarity, immigration policy: these are the three dossiers Italy should focus on to regain its European stature. To push reforms through, Italy must leverage its new parliamentary importance during the semester of its presidency

After the natural sciences gained freedom from religious imposition, purely rational thinking was also applied to the social sciences. Economics over time lost its moral component, and material gain became an end in itself - Adam Smith would not approve

The process of customer empowerment describes how the informed consumers are wielding increasing influence, but end up being dependent on the opinion of their peers. They use corporate information less and get more from a fairly small, like-minded group

The popularity of video systems over the web is changing consumer behavior and marketing strategies. Marketers are learning to interpret the various levels of active or passive viewer engagement and to exploit information coming from user interaction

A lot has been said and written about the new energy agreement, which will supply Russian gas to China for the next 30 years. Is this an earth-shaking event for Italy, Europe and the western world, or does it fit into a larger picture?

As the competitive environment becomes permeated by social networks, marketing must be transformed to be centered on transparency, two-way communication, and the creation of communities via content sharing and collaboration over design