15 Apr 2015 Italian Firms Are Still Lacking Facebook, Twitter, and Instagram Only 76% of companies operating in the food and beverage industry have their own website, and they only use them for traditional push communication without exploiting the opportunities offered by social media to create consumer engagement and community building around brands. The time has come to face the digital challenge and win it
10 Apr 2015 To Know Your Consumer, Follow the Tracks on Networks Analyzing the digital behavior of consumers is the first step to Customer Relationship Management 2.0. How will marketing managers avoid being drowned by data?
07 Apr 2015 Italian Organic Foods Are Winners Abroad Climate, regional, cultural diversity make the peninsula a top exporter of specialty foods, and the sixth largest producer in the world: is this the way forward for Italian agriculture and food industry?
01 Apr 2015 Make Sure You Know How to Speak to Young People In order to reach the Millennial target group, insurance companies must renovate their product portfolio, and update the language and media of their business communication
31 Mar 2015 Microsoft Turns 40 On April 4 1975, the history of Microsoft started and the informationtechnology revolution began. Three reasons why we should celebratealong with Bill Gates
30 Mar 2015 From Foody to Arcimboldo: Culture Creates Leadership Expo2015 should not simply be an exceptional showcase on the world, but also an opportunity to reaffirm Italian management knowledge in the agricultural sector. Why Italy has more than just excellent products