16 Jun 2017 Men May Dominate Academia, But Culture and Creativity Go Beyond Gender A career in research is still a man's world. Women have passed men in education, but not in academic professions. But the stories of ten Bocconi alumnae show that the road is always less uphill
29 May 2017 How to Measure the Performance of Online Advertising What's missing are not the tools, and much less the data. Companies need to define their brand communication goals and set KPIs accordingly
22 May 2017 How to Make Books Fly Again After a period of decline, the Italian book market is growing. The challenge for publishers and authors is how to combine printed books with digital publishing
19 May 2017 Spotify Publishing Forget paper newspapers and magazines, but also their digital editions to be read on tablets and smartphones: the future of periodicals lies in platforms that do for reading what iTunes and Spotify did for listening
15 May 2017 The Culture of Risk Is Not Italian If life insurance is growing, property insurance is stagnating. But the real challenge is implementing digital innovation to create customized products and sell them
10 May 2017 When the Going Gets Tough, the Tough Get Going All kinds of shocks, including geopolitical ones, are revolutionizing the way insurance companies do business, without halting their growth