Research

The active and passive use of social networks is related to some personality traits and marketing managers could take advantage of this insight, an article by Pagani et al. affirms

A working paper by Mariateresa Maggiolino and Maria Lillà Montagnani (Department of Law) tackles the emerging world of Open Patenting

A research by SDA Bocconi's Marketing Department with Enel Energia investigates the impact of marketing on companies' performances

The export of machinery toward foreign markets proved lethal for Italian industrial clusters, who find themselves in competition with foreign companies that have far lower labor costs and are suddenly equally well-equipped

Enrico Valdani has been appointed its first director

It's consolidated fashion brands that change the most from one season to the next