I am an Assistant Professor in the Department of Marketing at Bocconi University. Before joining Bocconi, I was a Postdoctoral Researcher at HEC Paris and received my PhD in Quantitative Marketing from the University of Mannheim.
My research examines how digital creators, influencers, and user-generated content networks shape consumer behavior, firm performance, and society. I work at the intersection of empirical quantitative marketing and information systems, combining large-scale field data, empirical modeling, and field experiments.
My work has been published in the Journal of Marketing, the Journal of the Academy of Marketing Science, and MIT Sloan Management Review, and has been featured among others, in Harvard Business Review and MIT Sloan Management Review. Alongside my coauthors, my research has received recognition from the American Marketing Association and the Marketing Science Institute, including the 2025 Don Lehmann Award and the 2024 AMA/MSI/H. Paul Root Award, with additional distinctions from WISE, EMAC/Enginius, GESS/CDSB, and the German Direct Selling Association.
In my service to the academic community, I serve on the Editorial Review Board of the International Journal of Research in Marketing and regularly review scholarly work for other leading journals, including the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, and Production and Operations Management. I also co-chair the EMAC Creator Economy Special Interest Group and previously co-chaired the “Digital Marketing, Social Media, and Online Platforms” track at the 2026 AMA Winter Academic Conference.
