I got my PhD at Bocconi University and my International Teachers Programme at London Business School. I have been Visiting Professor at Universidad Autònoma de Barcelona and Ecole Superiore du Commerce de Paris (ESCP-EAP) and Visiting Scholar at Cardiff Business School and Georgia Institute of Technology.
I was Vice President of the European Marketing Academy from 2006 to 2012. Today I am a Fellow of the same association. I was Associate Dean of SDA Bocconi School of Management for the Open Market Division from 2017 to 2020 and Associate Dean for the Online Learning Division in 2020 and 2021.
Research Interests
Strategic market creation, Big data marketing, Marketing knowledge management, Market innovation, Marketing in creative industries
