emanuela.prandelli@unibocconi.it
Bio
I am LVMH Associate Professor of Fashion & Luxury Management within the Department of Management & Technology of Bocconi University. I hold a Ph.D. in Management from Bocconi University and served as a Research Assistant at St.Gallen University and at the Research Center on Technology, Innovation, and eCommerce of the Kellogg School of Management, Northwestern University.
I have also been Visiting Professor at the same Kellogg School of Management and at WU Vienna University of Economics and Business. I am the Director of the Master in Fashion, Design, & Experience (MAFED) of SDA Bocconi School of Management and Senior Lecturer within the Marketing Department.
About
In 2021 I won the Research Excellence Awards from Bocconi University and the Best Management Book of the Year Award by Canova Club, with the book published in 2020 and entitled “Human digital enterprise. Creare e co-creare valore in un contesto omni-data”, co-author G. Verona.
Research Interests
My research focus regards customer engagement, co-creation, user and open innovation; digital strategy and omnichannel customer relationship management. I have a special interest in exploring these topics within the fashion and luxury industry.
Publications
Teaching
Additional teachings info
I teach innovation management (with a special focus on collaborative strategies, user and open innovation), digital strategy, fashion and luxury marketing and management, both at Bachelor and Master of Science Programs.
I also teach Marketing Management at the Executive Master in Marketing & Sales (EMMS), Digital Strategy and Marketing & CRM in Luxury at the Master in Business Administration (MBA), and Marketing Management and Customer Relationship Management & Digital Strategy at the Master in Fashion, Design and Experience (MAFED) of SDA Bocconi School of Management.