I am a social scientist and Associate Professor of Marketing at Bocconi University in Milan, Italy. I conduct interdisciplinary, empirical research that investigates adoption of artificial intelligence as a tool for social good, with direct applications for companies, law, and policy. A secondary area of research looks at the determinants of positive behavior change and the drivers of sustainability and climate action.
I am the recipient of the 2023 MSI Young Scholar award, the 2022 Journal of Consumer Research Best Article Award and the 2021-22 American Marketing Association CB SIG Research in Practice Best Article Award.
Currently, I serve as Associate Editor for the Journal of Consumer Research, and as reviewer for top journals in marketing, management, psychology, information systems, computer science, and medicine. My work has been published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Nature Human Behavior, and Nature Communications.
I teach Brand Management to undergraduate and graduate students, as well as an intensive course on Artificial Intelligence to executives. I completed a Ph.D. in marketing at New York University’s Stern School of Business. I also hold a M.S. (summa cum laude) from Bocconi University, a M.A. (Honors) in Psychology from New York University, and a M. Phil. in Marketing from New York University’s Stern School of Business.
