I am a Full Professor in the Department of Marketing at Bocconi University. Since 2017, I have been holding the BNP Paribas permanent Chair in Marketing & Service Analytics. I visited the London School of Economics and Political Sciences in 1997 and the University of California at Irvine in 2003 and 2006. I served as the Chair of the Department of Marketing between 2013 and 2019. My teaching activity involves undergraduate, graduate, PhD, and executive classes. I believe transferring knowledge to (and learning from) new generations is a fundamental activity of any academic scholar.
Research Interests
From the substantial standpoint, my research interests include services marketing, consumption of cultural goods (e.g., music), and business-to-business marketing. From the method standpoint, my research uses both quantitative field studies and qualitative conceptual investigations. Sometimes I try to use both in combination, in mixed-method designs.
