MEDIA EXPERIENCE 2026

Do you know the rules of the media? Are you ready to use them in your future job? Do you know how to manage your media presence?

Through the Enhancing Experience activity Media Experience - English edition, Bocconi is giving you the opportunity to develop one of the most requested and least cultivated skills in the world of management.

Media Experience is a theoretical and practical training course, conducted by professional journalists and dedicated to students who want to learn the essential techniques for using media effectively.

PROGRAM:

— Two days of seminars, dedicated to the basics, the rules and tools of communication, introduced through practical cases and experiences. 

— One day of individual training session, with one-to-one television interviews, and subsequent check of personal performances. The training sessions will be held on Saturdays (morning or afternoon) after the two seminars. Students are required to participate in only one training session and they will be able to register through BlackBoard groups. The available training sessions are illustrated in the table below.

CURATOR:

Andrea Cabrini is a broadcast journalist specialized in economics. Since 2000, he has been Managing Editor of Class CNBC, a finance channel broadcast on Sky 507, and Co-Managing Editor of MF-Milanofinanza. In the past he was Editor-in-Chief and Presenter for Mediaset news broadcasting (Studio Aperto and Tg4). An expert in communication and media training, he has advised professionals and executives at leading Italian and international companies working in Italy.

ATTENDANCE AND EARNING CREDITS:

To complete the two credits, you must attend the the two seminars and a training session, preparing the materials assigned by your professors (which will be shared with you after the seminars).

CALENDAR:

Below you can find the calendar of the 2026 edition of the Media Experience Initiative:

The program of Media Experience in Italian language is available HERE.