Ecodesign, Environmental Footprint, Corporate Sustainability Reporting, and Greenwashing. The New EU Directives

10:00am

Introductory Remarks

MARCO PERCOCO Director, GREEN Research Center, Bocconi University

The EU Ecodesign Directive and the Other Sustainable Product Initiatives, in Particular "Substantiating Green Claims" of the European Commission

ALBERTO PARENTI DG Growth, European Commission

Objectives and Functioning of the the Made Green in Italy Scheme as Leverage for the Sustainable Competitiveness of Firms

SILVIA GRANDI D G Circular Economy, Italian Ministry of Environment and Energy Security

The Impact of Recent and Imminent Innovations in EU and National Law on the Strategic Decisions of Firms, from the New EU Directives and Regulation to the Opportunities of the Made Green in Italy

FABIO IRALDO Sant'Anna School of Advanced Studies, Pisa, and Bocconi Green Economy Observatory (GEO)

Roundtable

Which Scenarios for Implementing the New Regulatory Guidelines and Market Legislation for Ecodesign, Digital Passport for Products, and Veracity of Environmental Claims?

Introduction and Moderation

MARCO FREY President, Global Compact Italian Network, and Sant'Anna School of Advanced Studies, Pisa

Panelists

MARTHA FABBRI Altroconsumo

SIMONA FONTANA Conai

ALBERTO FRAUSIN Federdistribuzione

DANIELA LAIGUEGLIA Unione Industriali Torino

MATTEO LOCATELLI Cosmetica Italia

FRANCESCA POGGIALI GS1 Europe

2:00pm

Opening of Afternoon Session

Carbon Footprint and Environmental Certifications Behind Science-Based Green Marketing. How Are Companies Moving? What Do Consumer Think About It?

FRANCESCO TESTA Sant'Anna School of Advanced Studies, Pisa

Case Study Barcode 4 Environment. The New App for Effectively Communicating a Company's Environmental Footprint and Green Claims to Customers 

SILVIA SCALIA GS1 Italy

FABIO IRALDO Sant'Anna School of Advanced Studies, Pisa, and Bocconi Green Economy Observatory (GEO)

P.A.S.S. — The Experience of the Italian Environmental Passport for MAPEI Products

MIKAELA DECIO MAPEI

The Gucci Equilibrium. How to Guarantee Clarity, Correctness and Veracity of Environmental Claims as an Integral Part a Company's Marketing & Communication Strategy

NEVIO BENVENUTO Gucci

Roundtable 

Credibility and Effectiveness of Environmental Claims and Green Marketing in the Light of Consumers' Growing Awareness and the Regulatory Setting and Jurisprudence on Greenwashing

CLAUDIA GISTRI Certiquality

ANTONIO MANCINI AGCM, Italian Advertising and Communication Authority

MASSIMO TAVELLA Tavella Law Firm

4:30pm

Conclusion of Proceedings