Bocconi and Amplifon committed to further strengthen their relationship in the form of a Strategic Partnership with the institution of the Amplifon Chair in Customer Science, assigned to Professor Gaia Rubera.
Customer Science is the combination of three elements: Big Data, Artificial Intelligence (AI), and customer knowledge. Big Data represents what billions of people do, say, watch, and listen to during their daily life. Mimicking how the human brain learns, AI can turn this data into knowledge.
For marketing, this means that we now have the raw material and technology to gain a holistic picture of our customers, to the point of knowing their personalities or emotions. However, being a General-Purpose Technology, AI algorithms are not off-the-shelf solutions but must be tailored to the specific task at hand.
The Amplifon Chair aims to build a bridge between the latest theoretical advancements in AI and marketing practice. In doing so, it aims to develop novel methodologies that inform marketing decisions with data that are granular, frequent, of different types, and from different sources.
MARIO MONTI President, Bocconi University
ENRICO VITA CEO, Amplifon
GIANMARIO VERONA Rector, Bocconi University
A DAY IN THE LIFE OF A CUSTOMER: HOW AI CAN TRANSFORM MARKETING PRACTICE
GAIA RUBERA Amplifon Chair in Customer Science, Bocconi University
CUSTOMER-BASED EXECUTION AND STRATEGY IN B2B MARKETS
SHRIHARI SRIDHAR Joe Foster' 56 Chair in Business Leadership, Texas A&M University
FRANCESCO MANACORDA la Repubblica
MICHELE CARUSO Data & Customer Experience Director, Wunderman Thompson Italy
GIUSEPPE VIRONDA Group Chief Marketing Officer, Amplifon
Please note the event will be held in hybrid mode.
Attendance in presence will be allowed with Green Pass only.
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