Keynote Speakers



Robert Meyer
is the Frederick H. Ecker/MetLife Insurance Professor and Co-Director of Wharton’s Risk Management and Decision Processes Center.  He is a noted scholar whose research focuses on consumer decision analysis, sales response modeling, and decision making under uncertainty. Professor Meyer’s work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing ScienceManagement Science, and Risk Analysis. He is currently Senior Editor for journals of the American Marketing Association, and was former editor  of the Journal of Marketing Research and Marketing Letters.  He also served as an associated editor for  the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.  He has also served on the editorial review board of several major journals.



Gerard J. Tellis (PhD Michigan) is Professor, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, at the Marshall School of Business, the University of Southern California.
Dr. Tellis is an expert in innovation, social media, global market entry, new product growth, and advertising. He has published 7 books and over 100 articles.
His publications have won over 20,000 citations in Google Scholar and over 20 prestigious awards. Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam and a Research Fellow at Cambridge’s Judge Business School, and Fellow of Sidney Sussex College, Cambridge University, UK.
He is President Elect of ISMS. Previously he was a Trustee of the MSI, the Treasurer and VP External Affairs of ISMS, Associate Editor of Marketing Science and Journal of Marketing Research, and a Sales Development Manager of Johnson & Johnson.