Bocconi University was founded in 1902 by a visionary entrepreneur, Ferdinando Bocconi, through a generous gift in memory of his son Luigi, who died in a war.
The founders and early builders of Bocconi University made clear their vision of an independent research institution, where higher education in the area of business and economics would be grounded in high-level studies aimed at widening knowledge and contributing to the improvement of society.
Proud of its strong Italian tradition and roots, Bocconi is a leading European research and teaching University with a strong international orientation focused on economics, management, law, and the social sciences at large.
Our commitment is to advance the frontiers of knowledge in the social sciences through rigorous and relevant research, thereby contributing to the international community of scholars and to the improvement of society. Furthermore, we contribute to the socioeconomic development of our community by favoring social mobility and cultural development both in Milan and in Italy. We believe in the key role that a free university pursuing excellence in research and education can play for the benefit of its community and country.
For more information, please visit: About Bocconi University
Bocconi Marketing Department
The vision of Bocconi Marketing Department is to highlight Marketing as a discipline and field of inquiry that advances the central role of customers and markets and that significantly contributes to economic, social, cultural and moral progress of firms, institutions and society.
To reach this goal, all the people in the Marketing Department are fully committed in developing research activities at the cutting-edge of the international scientific community, rigorous and relevant, that highlights the contribution of Marketing to the value creation process in the market.Furthermore, we aim at a continuous and open discussion with the academic community, managers, customers and society, grounded in solid values including ethics, critical spirits, pluralism, autonomy, recognition of merit and respect.
For more information, please visit: About Bocconi's Marketing Department