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Pubblicazioni

Di seguito trovate le pubblicazioni più recenti e rilevanti della faculty

 

2015

G. Rubera, D. Chandrasekaran,  A. Ordanini 
Open Innovation, Product Portfolio Innovativeness and Firm Performance: The Dual Role of New Product Development Capabilities
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

J. Nunes, A. Ordanini, F. Valsesia
The Power of Repetition: Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success
JOURNAL OF CONSUMER PSYCHOLOGY

G. Rubera 
Design Innovativeness and Product Sales’ Evolution
MARKETING SCIENCE

I. Scopelliti,  G. Loewenstein, J. Vosgerau
You call it ‘Self-Exuberance’, I call it ‘Bragging.’ Miscalibrated Predictions of Emotional Responses to Self-Promotion
PSYCHOLOGICAL SCIENCE 

F. Rossi, Pradeep K. Chintagunta 
(forthcoming) Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Motorway

JOURNAL OF MARKETING RESEARCH
 

S.A. Delre, T.L.J. Broekhuizen, T.H.A. Bijmolt
The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market
JOURNAL OF MARKETING RESEARCH

G. Sarial-Abi, Z. Gürhan-Canli, T. Kumkale, Y. Yoon 
(forthcoming) The Effect of Self-Concept Clarity on Discretionary Spending Tendency

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING


2014

A. Ordanini, A. Parasuraman, G. Rubera
When the recipe is more important than the ingredients: a qualitative comparative analysis (qca) of service innovation configurations
JOURNAL OF SERVICE RESEARCH

I. Scopelliti, P. Cillo, B. Busacca,  D. Mazursky
How Do Financial Constraints Affect Creativity?
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

G. Troilo, L. M. De Luca, K. Atuahene-Gima
More innovation with less? A strategic contingency view of slack resources, information search and radical innovation
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

G. Rubera, G. J. Tellis
Spinoffs versus buyouts: Profitability of alternate routes for commercializing innovations
STRATEGIC MANAGEMENT JOURNAL

 
2013

G. Rubera, C. Droge
Technology Versus Design Innovation’s Effects on Sales and Tobin’s Q: the Moderating Role of Branding Strategy
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

G. van der Hejiden, J. Schepers, E. Nijssen, A. Ordanini
Don't just fix it, make it better! Using frontline service employees to improve recovery performance
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE


2012

Z. Estes, M. Gibbert, D. Guest, D. Mazursky
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
JOURNAL OF CONSUMER PSYCHOLOGY

S. Romani, G. Gistri, S. Pace
When counterfeits raise the appeal of luxury brands
MARKETING LETTERS

G. Rubera, A. Kirca
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
JOURNAL OF MARKETING

R. Calantone, G.  Rubera
When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

G. Rubera, A. Ordanini, R. Calantone
Whether to Integrate R&D and Marketing: The Effect of Firm Competence
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

G. Rubera, D. A. Griffith, G. Yalcinkaya
Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration
THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT

 


 


 

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