SEVENTH TRANSATLANTIC
INTELLECTUAL PROPERTY SUMMER ACADEMY
Alicante University (Magister Lvcentinvs) / Bocconi University
September 2013
1- General objectives
Bocconi University is organizing in September 2013 its Seventh Transatlantic Intellectual Property Summer Academy, jointly with Alicante University (Magister Lvcentinvs), and in cooperation with the University of Trento. Considering the growing role and importance of Intellectual Property in the globalized knowledge-based economy, the European and North-American systems of Intellectual Property protection are confronted with the emergence of new models of protection and management of IP: indeed, there is a real need in, Europe, North America, and fast growing Latin American Countries to reflect together and better share Intellectual Property knowledge and in depth understanding of common Intellectual Property issues. This one week course will focus on IP Rights as economic opportunities, and management of IP Rights in the Transatlantic area including in Latin American Countries, with an inter-disciplinary approach, comprising IP law, IP economics, IP business and IP operational practicalities at an international level.
Thanks to lectures held by leading IP scholars and researchers from 10 countries in Europe and the Americas, participants will have a broad perspective on main IP Protection and Management issues, including in University-Business cooperation, especially at an international and comparative level.
The horizontal and dynamic teaching system will give participants the opportunity to embrace all aspects of IP Rights management in real life by involving case and example studies, practical exercises as well as direct contact with IP operators.
2- Date and venue
September 9-13, 2013
University of Alicante
3- Organizers
Bocconi University Alicante University in cooperation with:
- The European Patent Office: EPO Academy
- The European Union (Office for the Harmonization of the Internal Market)
- University of Trento
- Case Western Reserve University School of Law (USA)
- CNRS (CECOJI- Paris, France)
- Spanish Universities
- Italian Universities (State University of Milan, Polytechnic University of Milan, + Normale St. Anna of Pisa)
- Interuniversity Centre on the Law of International Economic Organizations (CIDOIE – Italy)
4- Teaching language
English only (administrative assistance offered in English and Spanish).
5- Access requisites
- Graduate Degree in Law, Economics or Engineering OR
- PhD Candidates
- Researchers and professionals working in TTOs.
6- Course content
- 35 hours teaching program;
- Visits to IP operators;
- Printed and online teaching material to each course participant;
- At Bocconi University, four web learning sessions, with the support of the existing Bocconi Transatlantic Summer Academies’ web learning platform that will also include most relevant parts of the 2013 edition, including several 2013 Transatlantic Summer Academy lectures in webcasting format.
7- Fees
Fees are established by the Alicante University, in coordination with Bocconi University, and collected by Alicante University. They amount to Euro 690 and include lunch meals and tea breaks. Participants should book and pay directly their travel, accommodation and evening meal. Participants from Organizing Partner Universities are eligible for reduced registration fees.
8- Number of participants is limited to 30 - 50
9- The Summer Academy is a residential program and includes:
In addition, for the period of the Summer Academy, participants will have full access to the Alicante University facilities (Library, electronic resources and all premises).
10- E Helpdesk
Course participants’ E-Helpdesk and a tutorship phone desk will be set up from May 29, 2013 in Alicante until one week after the end of the course and will provide advice and guidance for inquiries relating to travel opportunities, early arrival and extended stay.
11- International Faculty
The inter-disciplinary International Faculty is constituted by Bocconi Professors (Breschi, Dordi, Manderieux, Sacerdoti) and Professors /Department Directors/ Deans from each partner and cooperating institution, including Professors Nard (Director, Case Western Law School, USA), Cornu (Director, CNRS –CECOJI, France), Lametti (Director, IP Center, McGill University, Montreal, Canada), Campling (Director, EPO Academy), Rogers (Penn State University, USA), Lupone (CIDOIE + Milan State University, Italy), Lopez Tarruella, Sara Martinez (Alicante University - Magister Lvcentinvs, Spain), Margoni (Amsterdam University IViR)
12- Program Details
Program contents include inter-disciplinary high-level teaching on IPR Management with added value in each of the following fields:
- European, US, Latin American and International IP Law
- European, US, Latin American and International IP Economics
- European, US, Latin American and International IP as a tool for Researchers
- European, US, Latin American and International IP Business operational models
Focus will be both on the European /US environment and policy from a comparative perspective with emerging Latin American economies.
As a result of their attendance to the Transatlantic Summer IP Academy 2013, participant lawyers, economists, scientists and engineers, as well as business specialists (at student, PhD or professional level) are to:
- enhance, thanks to lectures by the best international IP specialists, their international knowledge in their own field of expertise
- better embrace IPR Management globally, as a subject item at the crossroads between different stakeholders
Upon completion of the program, each participant should be fully familiar (at undergraduate to graduate level) with the following:
For all lessons, a participatory and interactive teaching approach is chosen, involving business case examples and studies, practical exercises and direct contact opportunities with IP operators and companies in a dynamic, horizontal and open work environment. In addition, free tutor assistance will be available to the participants, in order to ensure cohesion between the participants.
An optional daily recreational program is available in advance to participants and includes
The program (cf. Annex) is composed an integrated module; while it is recommended to participants to attend the whole module, registrations are also allowed, in limited number, for half of the module only (i.e. the first 2,5 days OR the second 2,5 days). Participants attending a single half module will receive the teaching material corresponding to classes covered.
13. Attendance certificates
Attendance certificates are granted to participants. Universities giving credits to students for attendance establish their appropriate policies, in accordance with their own internal rules.
14. Special arrangements agreed between Bocconi University and Alicante University:
- Partnership for the 2013 Programme (as defined above);
- No mutual financial obligation;
- Mutual consultations and agreement on the Programme contents;
- Co-branding: the logo of both Universities is used for external documentation. Each document to be issued with both logos should get the written approval of both parties prior to printing and issuance;
- Co-authorship on any related publication;
- Bocconi University sends proposals for 1 to 2 internships within the context of this project.
VIIth Transatlantic Intellectual Property Summer Academy (TIPSA)
Organised by Bocconi University (Milan, Italy)
and Magister Lvcentinvs (University of Alicante, Spain)
Monday 9th – Friday 13th September 2013
INTRODUCTION
9:00 – 10:00 Opening Ceremony
- Introduction to Alicante University
- Introduction to the Summer Academy 2013 Edition from Magister Lvcentinvs and Bocconi Coordinators
- Opening speeches by the EPO Academy and the OHIM Academy Representatives
10:00 – 11:30
-Towards an international IP common language?
Laurent Manderieux, Professor of IP Law, Bocconi University, Milan
A. IP Protection
11:30 - 14:00
Setting the new stage of Patent Law in the Transatlantic Area
- The new US Patent Law and Patent friendly environment
Craig Nard, Director, Center for Law, Technology & the Arts Case Western Reserve University
- The new European Patent Environment
- Manuel Desantes, Alicante University
16:00 - 17:30
Copyright: moral rights, fair use, ownership, freedom of contract, statutory remuneration vs. contracts, neighbouring rights, etc.
Roberto Caso Professor of IP Law / Matteo Ferrari, University of Trento – Faculty of Law – Lawtech Group, McGill University
Tuesday, 10th September 2013
09:00 - 10:30
Trademarks on both sides of the Atlantic: the EU Trademark package in an international perspective
The EU Trademark package
EU OHIM Representative
Discussant: Craig Nard
B. IP Management and the International Framework
10:30 -12: 00
IP Management in big corporations
José Checa, IP Counsel, Du Pont de Nemours International
12:00 - 13:30
IP Management in Universities / Research Centers New forms and models of governance for technology transfer offices
Vincent Lamande, Director, Société d'Accélération du Transfert de Technologie Ouest Valorisation, France
16:00 - 17:30
Open Innovation: national approaches
Dominique Guellec, Senior Economist, OECD, Paris
Wednesday, 11th September 2013
9:00 - 10:30
What we can learn on Migration and Innovation from patent data?
Stefano Breschi, Professor of Innovation Economics, Bocconi University, Milan
11:00 - 12.30
Navigating the Patent Thicket in the ICT Sector: Patent pools and cross-licenses
Eugenio Archontopoulos, EPO, the Hague
Afternoon
IP Management in SMEs: InnovaTech, Spanish SME
Visit to InnovaTech in Alcoi (SMEs with a patent portfolio and exploiting their patented products in India for humanitarian purposes)
Thursday, 12th September 2013
C. IP Exploitation: Basic Agreements for the Generation & Acquisition of Intellectual Property
9:00 - 10:30
i. IP Licensing: Anatomy of a License Agreement – Key Terms & Considerations:
Aurelio Lopez Tarruella Martinez, Professor of Law, Alicante University
10:30 - 12:00
ii. R&D Contracts - Collaborative Contracts
Alicia Blaya, Senior Legal Advisor, Alicante University
12:00 - 13:30
iii. Technology Transfer University-Enterprises
Laurent Manderieux
16:00 -17:30
iv. Software: open models vs. Close models at University and R&D Centers.
Malcom Bain, Partner, ID Law Partners & Free Software Foundation Europe (FSF), Barcelona
Friday, 13th September 2013
09:00 -11:00. Technology Transfer Agreements in Europe, USA and emerging economies
Taking technology from US / European Universities and licensing it to companies (to emerging economies and vv: - Outsourcing of knowledge vs. Outsourcing of production
Giulio Zanetti, Director, IDLO, Rome
Yago Busch, Baylo, Madrid
Christoph Geiger, CEIPI
11:30 - 13:00
Round table
Speakers from Europe and Latin America talk about the negotiation process from their side of the fence: what are they looking for in a deal, what IP issues arise, and what mistakes European companies often make?
Lecturers from Europe/ two from the Americas
Moderator: Ernesto Rubio, OHIM
13:00 - 14:00:
Closing remarks: Quo Vadis? Where is the global IP system heading in the next 5-10 years? Discussion of WIPO and WTO policies and their likely impact upon relations between the EU/ US and emerging markets.
Marcelo di Pietro, WIPO Academy
Wrap up + Certificates Granting Ceremony
Italian Site