Study Plan - Bocconi University

The program is structured into two different blocks: core requirements and majors.
In the first block students will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation.
In the second block, students will choose one major (including compulsory and elective courses) and workshops which aim to better define and specialize students’ skills and professional orientation in different fields and subsectors in the creative economy.

Strategic Management and Cultural Entrepreneurship
International Property Law
Performance Measurement and Evaluation
Cultural Studies
Customer Relationship Marketing in the Arts
Fundraising Management
Comparative Cultural Policies
Team and Project Management
Cultural Studies
Major workshops

Students will accrue a broad and interdisciplinary preparation: core courses focus on what is different and important when working as managers and entrepreneurs in the cultural sector.

Semester 1

Management of cultural industries and institutions - module I (strategy and governance)	6
Cultural mediation	6
Quantitative methods for management	6
Performance measurement	6
European and international advanced IP law	6
Behavioural skills seminars	2

Semester 2

Applied research in cultural industries and institutions — module II (marketing and crm in the arts)	6
Project and team management	6
Management of cultural industries and institutions - module II (comparative cultural public policies and fundraising)	6
Major’s workshop 1	6
Major’s workshop 2	6
Total credit points of the first year	62

Majors

Study Abroad Programs

Double Degrees with:
HEC École des Hautes Etudes Commerciales (Paris, France)
Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
Exchange Programs

Internship (compulsory)
Foreign languages (two languages)
Enhancing Experience - Curricular Supplementary Activities
Thesis

Majors are made up of both workshops and electives allowing students to better define and specialize their skills and professional orientation in different fields and subsectors in the creative economy.

Major’s workshop 3	6
Major’s workshop 4	6
Two elective courses*	12
Professional English seminars (lessons + exam)	2
Second foreign language (lessons + exam 1st semester 2nd year)	4
Enhancing Experience - Curricular Supplementary Activities	2
Internship or similar activities	8
Thesis	18
Total credit points of the second year	58
Total credit points	120

Please note that the program structure is subject to change.

The study plan requires one European Union language.
More specifically:

Italian for non-Italian native speakers
French, Spanish, German for Italian native speakers

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To search and get more information on the content of the various courses, browse the description of courses taught in 2023-2024.